The Google AdWords Keyword Planner is a tool that allows you to research keywords for your Google AdWords advertising campaigns. Here are the steps to use it:
- Go to the Google AdWords website (adwords.google.com) and sign in to your account. If you don’t have an account, you can create one for free.
- Once you’re signed in, click on the “Tools” button at the top of the page and select “Keyword Planner” from the drop-down menu.
- On the Keyword Planner page, you can choose one of three options: “Find new keywords,” “Get metrics for a set of keywords,” or “Multiply keyword lists.”
- Select “Find new keywords” if you’re just starting to research keywords for your campaign. You can enter a website or landing page, product category, or product/service to get a list of relevant keywords.
- You can also use “Get metrics for a set of keywords” to research the performance of existing keywords and get historical data.
- Once you’ve selected your keywords, you’ll see a list of related keywords along with metrics such as average monthly search volume, competition, and suggested bid.
- You can use the “Filter” option to narrow down the list of keywords based on specific criteria such as search volume, competition, and more.
- You can also use the “Group” option to group keywords based on specific criteria such as topic, product, or audience.
- You can also save your keywords to a plan for future reference or to share with your team.
- Once you’ve finished researching keywords, you can use them to create your AdWords campaign.